In all written business communications it is vital to know how to sit in front of your computer screen and reach out to the person you are addressing – especially when you are communicating in a foreign language. This training presents the principles for saying what you mean in plain English. It helps you to write documents, articles, reports, letters, and e-mails that are catchy, comprehensible, and successful.
Contents
How to use concise, effective, and appropriate written English
Planning, structuring, and revising business documents
Communicating as clearly as possible and achieving impact
Writing for the web: dos and don’ts
Copywriting: storytelling for brochures and reports
A matter of style: how to complain and answer complaints
How to craft winning arguments
Selling with words: successful sales letters and e-mails
Method
The training methodology is highly interactive. It leads participants through a step-by-step process of business writing, using several exercises and best-practice cases, and real examples participants bring to the workshop.
Target Group
Managers of all levels who need to enhance their skills in writing comprehendible and successful business documents.