PE126-E
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Benefitting from media attention instead of saying "no comment"
Every interview is an opportunity for you and the company you are representing. The key to capitalise on these opportunities is to take a proactive stance towards media interviews and to get your point across instead of being dominated by the journalists´ agenda.
In this one-day course, you will learn how to prepare for an interview, how to seek out the messages you want to communicate, and how to respond to different styles of questions. Mark Rogerson, the trainer delivering this seminar, is a former radio and TV journalist and has more than 15 years' experience training executives from different industries, the European Commission, and the European Parliament. Benefit from his experience and gain the self-confidence to competently deal with the written and broadcast media and to leave a good impression in every situation.
Method
Trainer input, individual and group exercises, moderated discussions, presentations of participants with video feedback.
Target Group
Executives who interact with journalists on a regular basis and who want to enhance their skills giving interviews and improve the results of their media presence.
Media Skills for Managers
(0 Bewertungen)
Benefitting from media attention instead of saying "no comment"
Every interview is an opportunity for you and the company you are representing. The key to capitalise on these opportunities is to take a proactive stance towards media interviews and to get your point across instead of being dominated by the journalists´ agenda.In this one-day course, you will learn how to prepare for an interview, how to seek out the messages you want to communicate, and how to respond to different styles of questions. Mark Rogerson, the trainer delivering this seminar, is a former radio and TV journalist and has more than 15 years' experience training executives from different industries, the European Commission, and the European Parliament. Benefit from his experience and gain the self-confidence to competently deal with the written and broadcast media and to leave a good impression in every situation.
Contents
- Understanding the media: how they work, deadlines, structures, what makes a story, etc.
- Overview of typical approaches and techniques used by journalists
- Preparing for different types of media interviews
- Avoiding typical mistakes when dealing with the media
- Being concise, persuasive, and convincing
- Pitfalls of the unguarded word or phrase
- Dos and don’ts when dealing with online media, new media, and the press
- On-camera body language techniques
Method
Trainer input, individual and group exercises, moderated discussions, presentations of participants with video feedback.Target Group
Executives who interact with journalists on a regular basis and who want to enhance their skills giving interviews and improve the results of their media presence.Termine
Datum | Ort | Trainer | Buchen |
|---|---|---|---|
| 13.09.2012 - 13.09.2012 | München | Mark Rogerson | Buchen |
| 1 Tag | |
| max. 8 | |
| 9 am | |
| 5 pm |
Ihre Trainer
PREIS
750,- EUR zzgl. MwSt.
892,50 EUR inkl. MwSt.
Kundenberatung
beratung@die-akademie.de+49.7551.9368-185