PE127-E
(0 Bewertungen)
Concise wording for web content, e-mails, blogs, and social media applications
The impact you create with successful digital communication is tremendous. When using language that is catchy, well-structured, and easy to scan, your websites, blogs, and social media applications reach a global audience. To achieve this, you need to understand how digital media affects the way people think, read, and write. You then adjust your digital content accordingly.
This training helps you to develop your digital communication skills. It gives you web writing and communication strategies that are good for you professionally and your company commercially.
At the end of two days, you will have developed a detailed understanding of how to produce web copy to help you reach your business goals.
Method
A hands-on approach with focus on the special needs of the participants, including individual and group work, discussions, and practical exercises.
Target Group
Managers of all levels who consider the web as an essential part of their communications strategy and who want to enhance their skills in writing comprehendible and successful copy for digital media.
Writing for Digital Media
(0 Bewertungen)
Concise wording for web content, e-mails, blogs, and social media applications
The impact you create with successful digital communication is tremendous. When using language that is catchy, well-structured, and easy to scan, your websites, blogs, and social media applications reach a global audience. To achieve this, you need to understand how digital media affects the way people think, read, and write. You then adjust your digital content accordingly.This training helps you to develop your digital communication skills. It gives you web writing and communication strategies that are good for you professionally and your company commercially.
At the end of two days, you will have developed a detailed understanding of how to produce web copy to help you reach your business goals.
Contents
- The principles behind clear writing for digital communication
- Approaches, tips, and strategies for web writing
- Dos and don´ts for drafting newsletters and mailings
- Differences when working with factual, branded, or social content
- Developing and applying a strategic plan for digital communication
- The importance of speed, relevance, and credibility
- Applying specific web writing approaches to existing web copy
- Strategies to inject a sense of personality into your messages
Method
A hands-on approach with focus on the special needs of the participants, including individual and group work, discussions, and practical exercises.Target Group
Managers of all levels who consider the web as an essential part of their communications strategy and who want to enhance their skills in writing comprehendible and successful copy for digital media.Termine
Datum | Ort | Trainer | Buchen |
|---|---|---|---|
| 15.10.2012 - 16.10.2012 | Oberursel | Joe Pélissier | Buchen |
| 2 Tage | |
| max. 10 | |
| 1st day 9 am | |
| 2nd day 5 pm |
Ihre Trainer
PREIS
1350,- EUR zzgl. MwSt.
1606,50 EUR inkl. MwSt.
Kundenberatung
beratung@die-akademie.de+49.7551.9368-185